| 1. Create a Sense of Urgency | Help people see the need for change through compelling reasons. Use data, threats, and opportunities. | |
| 2. Build a Guiding Coalition | Form a strong leadership team with authority and influence to lead the change. | |
| 3. Develop a Vision and Strategy | Define a clear vision of the future and the strategic plan to achieve it. | |
| 4. Communicate the Change Vision | Share the vision frequently and clearly across the organization using multiple channels. | |
| 5. Empower Employees for Action | Remove obstacles, enable risk-taking, and encourage ideas for implementing change. | |
| 6. Generate Short-Term Wins | Identify and celebrate visible improvements early in the process to maintain momentum. | |
| 7. Sustain Acceleration | Keep pushing for more change, align systems, and reinforce the process through continued action. | |
| 8. Anchor the Change in Culture | Institutionalize the change by embedding it into company culture, values, and norms. |
